PatriciaKowalczyk

Oakville, Ontario · Consulting across Canada

E-commerce. Marketing. AI.

I'm Patricia, an entrepreneur and consultant with over a decade of experience in e-commerce. I've been selling on Amazon since 2014, and I work with businesses on growth strategy, marketing, operations and the practical use of AI.

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Patricia Kowalczyk, black-and-white portrait, smiling
  • Amazon Canada
  • Amazon US
  • Amazon Europe
  • Shopify
  • Faire
  • Wholesale
  • B2B
  • B2C
  • Product sourcing
  • Factory visits
  • Meta campaigns
  • Email & retention
  • Content & blogs
  • Event marketing
  • Practical AI
2014Selling on Amazon since
2Brands co-founded: GearTOP & TapeGeeks
CA · US · EUAmazon marketplaces worked in. Based in Oakville, Ontario

Right now

  • Developing Helm with Greg, inside our own businesses: a seller-intelligence tool he built. My question is always whether it helps an owner decide.
  • Next meetup: AI for Business, Hamilton, Tue, Oct 20. Details and registration.
  • Planning the 2027 Mercedes-Benz Oakville Bronte Harbour Classic with the race team: partners, promotion and the story that gets people to the start line.
  • At the wheel most weeks. The vase on the About page is mine.

What I work on

Different businesses need different kinds of help. Sometimes it's a specific issue with an Amazon account or a website. Sometimes the bigger problem is how the marketing is organized, how customers are finding you, or where the team is spending its time.

E-commerce

Amazon and Shopify strategy, product positioning, listings, online customer experience and practical growth planning. I've operated brands myself, so I understand the decisions that sit behind the numbers.

E-commerce consulting

Marketing

Clearer websites, better content, stronger customer journeys and marketing plans that fit the business. I work with both product and service companies, including teams that need direction before making a permanent hire.

Marketing consulting

AI

Practical guidance for owners and teams who want to use AI but aren't sure where it belongs. We start with the work that needs doing, then look at the tools that could genuinely help.

Practical AI consulting

Product businesses. Service businesses. Both.

The details are different, but the starting point is similar: understand the business, look at the current setup and decide what deserves attention.

I work with B2C and B2B businesses, including businesses selling through Amazon, Shopify, wholesale and other channels.

A product brand may need

  • Help with Amazon listings
  • Shopify that converts better
  • Customer acquisition that fits the margin
  • A plan for a new launch

I've operated brands myself, so I understand the decisions that sit behind the numbers.

A service business may need

  • Clearer website content
  • Useful blog articles people search for
  • More inquiries, handled well
  • A better marketing process

I can help a service business with marketing strategy even when it doesn't sell anything online.

Approach

How I work

I like to understand the details before recommending a solution. What is the business trying to do? What's already in place? What's working? And which changes would actually make a difference?

The work might be one focused review, a plan for a particular project, or a period of working alongside your team. If technical development is needed, I can help define the requirements and work with the right specialist.

  1. Learn what is happening now

    The business, the offer, customers, existing channels, team, goals, time and budget.

  2. Review and prioritize

    Decide what actually warrants attention: listings, website content, campaign structure, lead handling, a team process or an AI use case.

  3. Plan and guide the work

    Recommend changes in a practical order, explain trade-offs, work alongside staff or collaborators, review execution and adjust.

  4. Make it maintainable

    Clarify ownership, document what's useful and help people continue with the work. The engagement ends or evolves with the agreed scope.

How consulting works

Experience

Experience behind the advice

For more than a decade, I've worked on the commercial side of running product businesses, from product development and sourcing to Amazon, Shopify, marketing and customer experience.

  • GearTOPCo-founder. Product development, sourcing, e-commerce, marketing and the website.
  • TapeGeeksCo-founder. Product development, marketing, Amazon, Shopify, wholesale, B2B and the website.
  • Bronte Harbour ClassicMarketing Director of the Mercedes-Benz Oakville Bronte Harbour Classic. Promotion, communications, partnerships.
  • AI for BusinessCo-founder & Community Lead. Venues, relationships, promotion, community.
  • Helm, RunMate Pro, SunUpInvolved in developing our seller-intelligence tool and two apps from the product and customer side. Greg builds them.

More about my experience

A hand-thrown stoneware vase Patricia made, charcoal glaze fading into bare clay

About

A little about me

I enjoy both the creative side of marketing and the details that make it function.

I'm interested in how businesses work, why some things perform and others don't, and how to make good ideas more practical.

Outside of work, I knit and make pottery. That interest in making things also shapes the kind of design I'm drawn to: simple materials, considered details and a little personality.

About me

Notes

Things I'm working through

The practical parts of e-commerce, marketing and AI. Short notes, written when there's something worth saying.

All notes

  1. Why this site exists

    A short first note on what I'll write about here: the businesses, the projects, the community work, and what I'm learning along the way.

Quick answers

Things people ask first

More questions

Do you only work with Amazon and Shopify businesses?

No. I work with product businesses and service businesses, B2C and B2B. Amazon and Shopify are my main e-commerce specialties, but a service business may need clearer website content, a content plan, more inquiries or a better marketing process without selling anything online.

Do you manage Amazon PPC campaigns day to day?

I can review advertising performance and recommend priorities, but I'm not offering daily PPC account management as a standalone service.

Do you build websites or AI tools yourself?

I don't need to personally code a website to advise on what it should communicate and how it should work for customers. If a project needs custom automations, an AI agent or software development, I help work out what is needed and collaborate with a technical specialist.

Free, in person

AI for Business meetups

Next: Hamilton, Tue, Oct 20

Greg and I co-founded AI for Business. We host free meetups in Hamilton and Oakville. The sessions are for local business owners who want to see practical examples, ask questions and understand where AI might actually be useful.

See upcoming meetups

Have something you'd like to discuss?

Tell me a little about your business, what you're working on and where you think you could use some help. We can have a conversation and see if it's a good fit.

The first conversation is simple: what your business does, what you've tried, and whether I'm the right person to help. No pitch deck.

Get in touch