Hi, I'm Patricia.

I'm an entrepreneur and consultant. I've spent more than a decade building and operating e-commerce businesses, and a lot of that experience has come from having to figure things out firsthand.

I'm a co-founder of GearTOP and TapeGeeks. Over the years I've worked on everything from products and sourcing to Amazon, Shopify, marketing, customer experience and the details that keep a business operating. I've travelled to China for factory visits and worked across consumer, wholesale and business-to-business channels. I write a lot of the content for our websites, and alongside Greg I'm involved in developing Helm and our apps, RunMate Pro and SunUp, from the product and customer side.

I also consult with other businesses. Some already have a marketing team and need another experienced perspective. Others are trying to establish a better plan, work through a specific project, or decide how to approach online growth. I enjoy the part where we can look closely at what's happening and work out what makes sense for that business.

More recently, AI has become part of the conversation as well. I'm interested in practical tools and what they can genuinely do for small businesses, especially for people who are curious but don't yet feel comfortable using them. Not every project requires something complicated. Sometimes it starts with learning how to ask better questions and work with the tools you already have.

Outside my own businesses, I'm Marketing Director for the Mercedes-Benz Oakville Bronte Harbour Classic and help lead AI for Business meetups with Greg in Hamilton and Oakville, focusing on venues, relationships and community growth. I also graduated from York University with Honours.